This poster was used as part of The guardians world cup campaign , the main picture that the text is around is the corner of a football picture so the poster directly links to the world cup. When you first look at it the poster uses a varied amount of colours on a white picture so it catches the viewers’ attention.
The main message behind the Guardian newspaper poster is that they will be reporting about the World cup from every angle, it also goes on to list all the features that they offer in the newspaper. ‘Obsessive detail’ goes on to persuade the viewer that they will be covering the World Cup with maximum detail.
This poster was created for the Shropshire Star : RAF Cosford Air show. The use of a paper plane shows that it was in relation to the upcoming air show. They include a picture of the newspaper on the bottom to help people realise what the poster is for.
The use of the words 'up there' relates with the aeroplane which also tells the audience that is in relation to the air show. It also shows that the newspaper is competing with the big real media texts such as the sun and daily mail, as it its ‘up there’ in quality and quantity with the rest.
The posters above are from the sun and the guardian newspapers. They helped us realise that to get the newspaper noticed it has to be noticed, different to the rest and not merge with all the other advertisement surrounding it. A common trend in the posters above is that they have 1 main image, a minimal amount of text, Eye catching, includes a slogan, pronouns to involve the newspaper and they aren’t gender specific. We will keep in mind these generic conventions when designing our own poster.
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