Evaluation: Question 3

Overall, our media products seemed to be successful with our target audience. The screen shot above shows the reaction of a group of (16-24) year olds who live in the local area who may purchase and use our products if they were to be distributed.

Stephen Ann commented on the use of colour on the front page of the newspaper and described it as a “very attractive feature”. We intended to challenge the conventions of the typical local newspaper in that sense as most local newspapers we researched had very little colour. However, we believed that to appeal to our target audience we should attempt to liven up the newspaper by using more colour. Judging by our audience feedback, it worked.

Tommy Walsh added that the newspaper would appeal to him because there are “stories about people in [his] age group”. Again, this is a device purposely designed to draw our target audience in by making them feel included and giving them an opportunity to read about people their own age.