When designing and creating our real media texts we tried to incorporate visual signature marks that would link all three products together, the newspaper, poster and website. We did this mainly by including the Wigan Word logo on all three where it could be seen straightaway.
We also kept the same colour scheme throughout our products, using mainly red that distinguishes our products from others and adding some blue in their too. We used red because Wigan is highly associated with red, and sometimes even blue. However, these colours are occasionally common in existing newspapers as we found out in our research. Using this theme throughout the products allows them to be identified as products all linked together.
We tried to include the same fonts and structure throughout the newspaper and the two ancillary texts so when you looked at all of them you could tell they were the same product but displayed as different media types.
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