Advertisment Research for the Webiste

To get influence when designing our adverts for the website we researched existing internet adverts to get an idea of how colour, font, images and layout is used to attract the readers attention.

After analysing the advertisements above, we noticed that a large amount of the adverts on the internet are animations as well as images. This makes them more interesting and grabs the viewers’ interest. In college we have the software to make an advert similar to these types but with the limited time allowed it would not have been up to standard with the website and not of good quality.

So after reviewing adverts that just contain images we came to the conclusion that many are really simple but effective by using colours to make it stand out. They use large fonts to make the purpose or title of the company obvious.

From this research we will make sure that our adverts meet the conventions and patterns of existing website adverts by ensuring we use bold colourful text but ensure that we keep them simple and easy to look at.