Above is the banner advert that will be featured at the top of the website next to the logo. We decided the advert should promote a financial business so we took an existing advert that was similar to our idea and produced a professional advert. It is simple, straight to the point with the important details, “25% off” shown in a bigger font to highlight the deal, making it stand out. The colours chosen also reflect the house style colours of the newspaper and website so they link together.
The next advert, shown above, is marketing an Italian restaurant which uses earthy colours compared to the website so it stands out more to the reader. The green/brown colour scheme was also chosen since Italy is more countryside so they were ideal and suitable colours to go with. The Olives where drawn to likewise represent Italy and the name of the restaurant since there are plenty of olive gardens in Italy. The e-mail is placed on a black shape so it stands out from the advert itself so the viewers can easily see where to get more information from.
This advert is promoting a furniture clearance as viewers will be able to see easily as the title is the biggest thing in the advertisement. The colours here also contrast with the colour scheme for the newspaper and website to make it standout out from the articles. Furthermore, it is simple and direct so the observer doesn't have to puzzle out the message portrayed behind the advert which could lead to them skipping over it straight away.
The final advert displayed on the website is a local bingo club advertising you to join them playing bingo in Wigan. To keep with the set trend of unpretentious, simple and functional, adverts this was kept on a white background with colours to highlight the text. The word bingo was placed on to the balls to make the advert more interesting and to ensure it catches the reader’s attention.
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