Our Newspaper Adverts

For our newspaper, we created three advertisements that would appear on the front page and the second page of The Wigan Word. We decided to create one advert advertising windows and doors, one offering financial help and the otehr a solicitors, as these are types of adverts that appear quite frequently in local newspapers.

The advert above conveys the word 'Free' in a large, bold and easy to read font that is intended to attract a potential audience. Despite the colour scheme being toned down and bright vivid colour being avoided due to the company being a solicitors, the advert is still attractive and I believe it would still draw in potential customers for the company. The phone number and e-mail address are the only two coloured text in the advert which would make it easier for the customer when trying to contact the company.

The advert above uses a very bright colour scheme in an attempt to grab the readers' attention. The dark shade of yellow is often associated with gold and suggests to the reader that the company can make them wealthy. Black text on a yellow background is easy to read and using the font 'Impact' this makes the advert very clear. Finally, the phone number is the largest text on the advert whihc would mean there is no way the reader wouldn't be able to contact the company.

Finally, the third advert we created (above) is the largest and took the most effort to make. It is advertising windows and doors that can be bought from the company 'Wigan Windows'. We walked around college taking pictures of various windows and door frames for the advert. Some of the pictures are below.

The advert has a colour scheme of red, blue and white. From our research we found that most adverts with pictures gave them prominence by placing them in the centre of the advert, so we did this with ours. The very bright colours are eye-catching large bold foints are used. Together, the advert meets all the conventions of an average local newspaper advert.