Advertisement Research

Before we created our own advertisements that would appear in the newspaper, we decided to research existing newspapers adverts in order to assist our decision making in terms of colour, font, images and layout.

After analysising the advertisements above, we came to the conclusion that the majority of newspaper advertisements keep to one colour scheme (purples, blues and oranges in the cases above)and the company name is in a large font at the top of the advert. In most cases a picture has prominence in the middle of the advert in an attempt to draw the customer's attention.

From this research we will make sure that our adverts meet the conventions of the average newspaper advert by ensuring we use bold colourful text and give any pictures we use prominence by placing them in the centre of the advertisement.