Potential Headers / Logos

After researching existing newspaper headers and logos we decided to create a few variations of what our final design could look like using Adobe Photoshop. We will then decide which header we prefer and will put it on the newspaper, hyperlinked pages and possibly the poster.

After much deliberation, we came to the conclusion that the header (left) looks the most authentic and would be best suited to a local newspaper. We will therefore proceed in using it on our finished products.

Existing Newspaper Headers and Logos

Once we had decided what our newspaper was going to be called we had to design the logo for it which would appear both on the newspaper, the hyperlinked pages and possibly the poster. However before we began to design it we researched other existing headers and logos so when it came to creating our own, it would look as professional and realistic as the ones that are featured in actual newspapers.

From looking at the headers above we found that in almost all cases, the colour red was used despite the newspapers being local and not fitting into the same "red top" newspaper category as the liks of "The Sun" and "The Daily Mirror". We noticed that the colour scheme is not the only regular feature that occurs, when analysing these headers. The majority of them use bold, eye-catching text too. After taking these conventions into account, we will make sure our newspaper header conforms to these so it will look as realistic as possible.

Possible Newspaper Names

Below is a spider diagram of the possible names that we considered when trying to come up with a name for our newspaper.

After considering all of our newspaper name ideas, we decided that our top three favourites were: "The Wigan Word", "The Wigan Mirror" and "The Lancashire Lowdown". We believed that these were the best three ideas as they contained alliteration and assonance, which if we were creating a real newspaper would be easily remembered by customers. However, we eventually came to the conclusion that “The Wigan Word” was the best idea after consulting our survey results of people who claim that they regularly buy newspapers. The results of our survey is shown in the table below.

Introduction

For our A2 Media project we have chosen the brief of making a local newspaper, a poster advertising it and 2 hyperlinked pages from the newspaper’s website. We will now go on to research existing newspapers, advertising and websites before we create our own to make our final products as realistic as possible.